Taking inspiration from the unique attributes of the Arabic culture, as well as the location at The Palm, and melded them into a W experience. The exciting challenge and opportunity with this project was to create that quintessential W hotel feeling of rebellious, distinctive luxury; while drawing from Middle Eastern culture. Offering unique sensual experiences of the location while maintaining that special sense of ‘W’.


W Hotels are "labs of creation" and the design is all about taking risks and breaking boundaries. W is fun. Wherever you are in the hotel, it should be "wow" Young, friendly, dynamic, 24 hours, unlike a normal hotel. The interaction is different. The whole experience of being in a W should be enjoyable. Everywhere is a selfie-spot. Everywhere is sprinkled with stardust.